Unlock the Magic of Taddo Promo

Posted by samuraijkm in 2D Artwork, 3D Artwork, Blog, Design, Portfolio

Mar
10

: Unlock the magic of Taddo Promotional Cover Art

Project parameters were to create a compelling promotional piece that can be mailed to corporations highlighting Todd Kupper’s (A.K.A. Taddo) magic for business events and trade shows.

I originally put together five concepts, but in the end, the “Unlocking the Magic” key plate was what the client associated his corporate identity with. However, at that point the concept was in it’s infancy, and only the visual of a keyhole was sketched.

Seeing how Taddo’s existing logo’s font style was very circular in it’s character’s geometric forms, I started to conceptualize the key plate with his logo and fitting the keyhole in one of the letters.

I got to work in Adobe Illustrator drawing out vectors trying to match the curves of several key plates that found my fancy. Once I was happy with the original form, I tried to fit the logo and the keyhole within it. I ended up realizing that the hole had to be in the center of the plate and thus the letters had to be slid slightly to adjust the fit.

I then built the model in 3D using Luxology’s Modo 401. I created my UV maps, and then imported them into Photoshop to create my diffuse color, reflection, bump, and spec maps. All other material properties were defined in modo with procederals, gradients, and an AO pass render that I baked out via the UVs.

Final rendered key plate was layered onto a wood door texture image with minor coloration and sharpness tweaks done in Photoshop.

I did all the 2D design and type setting in Adobe Indesign. The final promotional card was printed by KVL printing along with a standard envelope printed with a 1 color logo and return address.